Marc Jacobs Turns a Handbag MixUp Into a New York Microdrama Mystery

Image for article Marc Jacobs Turns a Handbag MixUp Into a New York Microdrama Mystery
News Source : Adweek

News Summary

  • Marc Jacobs is turning a handbag mix-up into a two-day chase across New York City.
  • The second series of microdramas follows the two actresses after they accidentally swap their Scene Bags.
  • The episode dovetails with Marc Jacobs’ fall 2026 collection.
  • Additional chapters, in which the women use the contents of each other’s bags to reunite at Bookmarc, will drop throughout the season.
  • The series will examine how fashion shapes first impressions and the stories we create about one another.
Marc Jacobs is turning a handbag mixup between Rowan Blanchard and Jemima Kirke into a twoday chase across New York City, the latest chapter in its storytelling series, Question Marc.

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