News Summary

• Despite being in the tech industry, Clay doesn’t want its identity conforming to the generic, geometric trends associated with it.
• Alongside illustrator and animator Hudson Christie, its output is now as refreshingly imperfect as ever.
• Using a Rube Goldberg machine to illustrate Clay comes with some risk – after all, it could make the brand look even more complex than it is.
• But when seen through the lens of Hudson’s inviting, warm illustrations, it instead heroes the intelligence of its service.