News Summary

• Innisfree partnered with comedian Tommy Brennan on a series of man-on-the-street-style interviews to promote its Green Tea Sunscreen Serum.
• “Entertainment is 100% the way to capture an audience,” said Jamie Lee, head of brand marketing at Innisfree u.s. Brands are not only thinking of themselves and their owned channels as entertainment-content engines, but they’re also looking to insert their products into traditional entertainments.