Is Gen Z actually smoking more? An investigation

Image for article Is Gen Z actually smoking more? An investigation
News Source : Scientific American

News Summary

  • Smoking in movies and TV is up, and “cigfluencers” have become a thing.
  • But lags in data make it unclear if the vibe shift has any reality to it.
  • Of the top 152 movies at the box office released in 2024, tobacco imagery was present in 77.
  • On Pinterest, searches for the term “smoking pose” rose 70 percent year over year among American 18- to 24-year-olds, according to fashion data firm Style Analytics.
Like a cloud of secondhand smoke, theres a lingering vibe that Generation Z is getting into cigarettes.

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