News Summary

• MrBeast has had grand ambitions to build a media empire for years — but they have changed considerably.
• By 2024, the company was talking about opportunities in theme parks, theatrical releases, and a vast array of consumer products.
• The company was also mindful of the need to diversify away from having Donaldson on camera.
• It's common for startups, and especially creator-led ones, to begin with one idea and then shift gears, said Megan Lightcap, a partner at the VC firm Slow Ventures.