News Summary

• FIFA estimates that around 5 billion people engaged with the 2022 World Cup, with the final alone reaching nearly 1.5 billion viewers worldwide.
• In 2026, that audience has been presented with an even bigger tournament: 48 teams playing 104 matches across Canada, Mexico and the United States.
• A modern match is simultaneously a live program, a source of social clips, a statistics feed and a second-screen experience.
• The real challenge is bringing together live delivery, audience data, advertising, captions, multi-language audio, and interactive experiences alongside tracking, commentary, graphics, and officiating data.