News Summary

• Stellar Blade Blood Rain is a sequel to the company's breakout hit, Blood Rain.
• At the end of July, Shift Up released an AI-generated music video promoting the game.
• The video was immediately controversial, with disgruntled players taking to social media to register their disappointment in the company and the shonky end product.
• Shift Up CEO Kim Hyung Tae has taken to X to respond to players commenting on the video.
• It's not surprising that the CEO of the company is backing the AI trend.
• Earlier in the year, he spoke openly about how he believes the technology is "essential" and is a must-use aspect of development for studios that want to go toe-to-toe with Chinese developers.