Samsung Launches Worlds First HDR10+ ADVANCED Streaming Experience on Prime Video

Image for article Samsung Launches Worlds First HDR10+ ADVANCED Streaming Experience on Prime Video
News Source : Samsung.com

News Summary

  • New standard brings Enhanced Overall Brightness and Intelligent Motion Smoothing to Prime Video customers on Samsung’s 2026 TV lineup.
  • Prime Video will be the first streaming service to offer HDR10+ ADVANCED 1 on supported titles globally beginning August 2026.
  • The next-generation High Dynamic Range (HDR) standard is designed to deliver brighter, more immersive picture quality for supported movies and shows.
  • The standard preserves the creator's intent across compatible displays while delivering a more dynamic, lifelike viewing experience for supported content.

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