News Summary

• Walmart has been testing ads in its AI-powered shopping assistant, Sparky.
• The company has said the presence of sponsored listings in the chat is significantly lower than what customers see in conventional search results.
• Walmart's chief growth officer, Seth Dallaire, said this new tech calls for a more strategic approach to advertising that can improve the shopping experience.
• "We'll be careful to watch our customers and how they're using these tools," he said during the Evercore ISI Consumer and Retail conference.