Is Apple TV the new HBO?
News Source : The Verge
News Summary
- The report estimates that 32 percent of what the company classifies as heavy viewers watched the Apple TV show Shrinking in March of this year, while 31 percent watched the action series Monarch: Legacy of Monsters.
- On Netflix, only War Machine was watched by 25 percent of heavy viewers, while all other titles remained below the 20-percent mark.
- “Big scripted hits anchor heavy viewership on Apple TV,” the report notes.
Unlike competitors like Netflix, Apple TV emphasizes tentpole titles over large catalogs.
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