News Summary

• The new feature allows creators enrolled in Amazon’s Influencer Program to connect their Storefronts to Pinterest, simplifying product recommendations and affiliate earnings.
• Pinterest said the linked Storefront will also be displayed on creators’ profiles, allowing followers to browse a wider collection of recommended products beyond individual Pins or Boards.
• The update marks the latest step in the growing relationship between Pinterest and Amazon.
• In 2023, the two companies entered into a multi-year advertising partnership that made Amazon the first third-party advertising partner on Pinterest.