The Star Wars Business Decision That Quietly Changed Hollywood Forever
News Source : /FILM
News Summary
- George Lucas became a billionaire thanks to a galaxy far, far away.
- However, a much larger portion of the filmmaker's bank account was padded out thanks to the merchandising that resulted from the "Star Wars" saga.
- Over the lifetime of the franchise up to that point, $20 billion worth of licensed goods has been sold, compared to $4.4 billion in ticket sales at the box office and $3.8 billion in home entertainment products, such as VHS, DVD, etc.
The THR article from 2012 explained that Star Wars was still consistently among the top five licensed toy brands at that time, generating more than $3 billion in retail sales in 2011.
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