News Summary

• Under Armour is celebrating its third decade in the business in 2026 and doing so with the most fashion-forward collaborations in its history.
• The first of those, which Highsnobiety is premiering exclusively, is with Marine Serre.
• Serre is an LVMH prize winner which has established itself as a Parisian fashion mainstay through inventive upcycling and celebrity-favorite couture dressmaking.
• The collection is similar to the aforementioned Balenciaga range in the sense that it’s logo-fied and tweaked Under Armour training apparel that retains its functionality.