News Summary

• New market traders can phone an AI business coach trained on experienced mammies’ pricing, stock and customer know-how.
• Callers speak in their local language and get practical guidance rooted in the realities of open-market trade.
• The initiative, which launches first in Côte d'Ivoire, was developed by Nestlé's Central and West Africa division in partnership with Publicis.
• Since 2016, more than 2,500 mammies have graduated from a literacy program the brand developed with UNESCO.