News Summary

• Netflix’s Clips, the company's newest mobile feature, is easy to misread.
• Clips is built for the user who opens Netflix, does not immediately find something and switches to TikTok or YouTube instead.
• Each clip carries three exits: add the title to a watchlist, share it with a friend or browse into a related collection.
• The feed is engineered to be left.
• On Netflix, the feed is a room you walk into.
• Vertical is where Netflix wants members to find its content.
• Horizontal is still where it wants them to watch.