TelevisaUnivision Makes a Super Bowl Play for Advertisers at Upfront

Image for article TelevisaUnivision Makes a Super Bowl Play for Advertisers at Upfront
News Source : Adweek

News Summary

  • TelevisaUnivision had three areas of focus for its pitch to advertisers: sports, streaming, and culture through music and live events.
  • The company announced that it will broadcast Super Bowl 61 in Spanish, it has locked down several new soccer deals, and it will even expand into Formula 1 with Apple.Beyond sports, the company is leaning into streaming with new microdramas coming to ViX.
  • It is also partnering with major artists, including Marc Anthony, on new projects.
Cannes Lions is where the biggest ideas take center stage. Join ADWEEK for mustsee conversations, top industry leaders, and the moments everyone will be talking about.TelevisaUnivision is going to t [+4606 chars]

Must read Articles

News image for article TelevisaUnivision Makes a Super Bowl Play for Advertisers at Upfront

Whats new in Fallout season three casting? #entertainment

News Source : By AllToc from Alltoc.com

News image for article TelevisaUnivision Makes a Super Bowl Play for Advertisers at Upfront

Why does The Simpsons avoid another Planet of Apes parody? #entertainment

News Source : By AllToc from Alltoc.com

News image for article TelevisaUnivision Makes a Super Bowl Play for Advertisers at Upfront

Sebastian Stan confirmed for Batman 2? #entertainment

News Source : By AllToc from Alltoc.com

News image for article TelevisaUnivision Makes a Super Bowl Play for Advertisers at Upfront

How do work songs improve team coordination? #science

News Source : By AllToc from Alltoc.com

News image for article TelevisaUnivision Makes a Super Bowl Play for Advertisers at Upfront

$NXT Lists on OKX Boost, KuCoin, MEXC, and LBank as AIPowered Entertainment Comes to Web3

News Source : By PR DESK from ZyCrypto

News image for article TelevisaUnivision Makes a Super Bowl Play for Advertisers at Upfront

Seizing Power Who Jumped Onto the Power 100 in 2026?

News Source : By Mgross170 from Commercial Observer

News image for article TelevisaUnivision Makes a Super Bowl Play for Advertisers at Upfront

Power in Waiting Eli Simon at Simon Property Group

News Source : By Mgross170 from Commercial Observer

News image for article TelevisaUnivision Makes a Super Bowl Play for Advertisers at Upfront

Teenage Sex And Death At Camp Miasma Director Jane Schoenbrun On Horror, Body Image And Being Starstruck By Gillian Anderson I Was A Huge XFiles Obsessive. It Was My Life

News Source : By Dmorgan1201 from Deadline

News image for article TelevisaUnivision Makes a Super Bowl Play for Advertisers at Upfront

Psychology says adults who cry at commercials, songs from their twenties, and strangers being kind to each other in public arent overly sensitive, they may have spent decades holding back tears that had nowhere acceptable to go

News Source : By Space Daily Editorial Team from Space Daily

News image for article TelevisaUnivision Makes a Super Bowl Play for Advertisers at Upfront

Keep Walking or Get Left Behind Josh Dean on Reinventing Johnnie Walker

News Source : By Eva Kis from Adweek

News image for article TelevisaUnivision Makes a Super Bowl Play for Advertisers at Upfront

Holiday Shows Everyone Wanted Back at Disney Are Officially Returning This Year

News Source : By Erica Lauren from Inside the Magic

News image for article TelevisaUnivision Makes a Super Bowl Play for Advertisers at Upfront

The Psychology of Colors and Design How They Influence Customer Decisions and Sales

News Source : By Sophie Turner from Successful-blog.com

News image for article TelevisaUnivision Makes a Super Bowl Play for Advertisers at Upfront

Firefighting Simulator Ignite Update v1.0052 incl DLCRUNE

News Source : By OMEGA from Rlsbb.to

News image for article TelevisaUnivision Makes a Super Bowl Play for Advertisers at Upfront

The Koh Phangan precedent Dismantling the business of legal subterfuge

News Source : By Victor Wong (Peerasan Wongsri) from Pattaya Mail

News image for article TelevisaUnivision Makes a Super Bowl Play for Advertisers at Upfront

Pink Parrot Media Sells Tistou, Winner, Taps Aurlien Piris Ahead of Cannes (EXCLUSIVE)

News Source : By Emiliano de Pablos from Variety

News image for article TelevisaUnivision Makes a Super Bowl Play for Advertisers at Upfront

TelevisaUnivision Makes a Super Bowl Play for Advertisers at Upfront

News Source : By Bill Bradley from Adweek

News image for article TelevisaUnivision Makes a Super Bowl Play for Advertisers at Upfront

15 Of the Pettiest Entertainment Rivalries

News Source : By Alfredo Federico Robelo from Den of Geek US

News image for article TelevisaUnivision Makes a Super Bowl Play for Advertisers at Upfront

Strictly Come Dancings new presenters the stars rumoured to replace Tess Daly and Claudia Winkleman

News Source : By Isobel Lewis and Lauren Morris from The-independent.com

News image for article TelevisaUnivision Makes a Super Bowl Play for Advertisers at Upfront

Prove Your Smarts With 20 Questions On General Literature Knowledge

News Source : By Armandas Lukoševičius from Boredpanda.com