AIO Impact on Google CTR 2026 Update

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News Source : Seerinteractive.com

News Summary

  • In our September study, we predicted a continued decline, but the data is leveling off.
  • This study includes a full-year analysis of 2025 across 53 brands, 5.47M tracked queries, and 2.43 billion organic impressions, plus Q1 2026 actuals.
  • After 18 months of tracking CTR decline across AI Overview queries, something unexpected happened in early 2026: the trend reversed.
  • Organic CTR on AIO-present queries climbed from a floor of 1.3% in December 2025 to 2.4% in February 2026.
Were back with v3 of our AI Overview CTR study. If youre new here, check out our February 2025 and September 2025 AIO CTR studies.In our September study, we predicted a continued decline, but t [+37258 chars]

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