Samsungs new popup in Stockholm gives reality TV the sportsbar treatment

Image for article Samsungs new popup in Stockholm gives reality TV the sportsbar treatment
News Source : Trendwatching.com

News Summary

  • Verkligheten is a pop-up bar in the Södermalm district of Stockholm.
  • The venue offers a rotating schedule of iconic and contemporary reality shows.
  • Samsung TV Plus, the company's free ad-supported streaming service, has expanded its Swedish catalog to include reality-focused channels such as "World of Love Island" and "Project Runway" The initiative highlights the service's growing offerings while demonstrating that communal viewing experiences shouldn't be confined to sports, Samsung says.
Since reality TV can generate as much daily conversation as any sporting event, Samsung has opened a temporary venue in Stockholm that treats unscripted drama with the same communal reverence typical [+1731 chars]

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