News Summary

• Locala announced the launch of Omni Planner in Singapore.
• The strategic advancement is designed to help marketers overcome the growing complexity of phygital consumer behaviour.
• 70% of consumers now expect a seamless experience across online, in-store, and social channels.
• The launch was unveiled during a closed-door roundtable that gathered senior marketing leaders from the automotive, retail, CPG, finance, QSR, and entertainment sectors.
• The session focused on the critical challenges brands face in unifying insights, attributing real-world impact, and activating campaigns.