News Summary

• I count 15 different proxies that Google uses to guide satiate the doomscrollers’ desperate need for quality content in the Discover feed.
• It’s not that different to how traditional Google search works.
• But traditional search (a high-quality pull channel) is worlds apart from Discover.
• Google uses the good and bad click style model from Navboost to establish what is and isn’t working for users.
• Low CTR and/or pogo-sticking style behavior downgrades an article's chance of featuring.Valuable content is decided by the good vs bad click ratio.
• Repeat visits are used to measure lasting satisfaction and re-rank top-performing content.