News Summary

• Ziad El Chaar, CEO of luxury developer DarGlobal, says the future of the luxury industry isn’t measured purely in financial returns.
• Today’s affluent consumers are chasing rarity and recognition as much as yield.
• “We first identify demand before we build,” he said.
• In the Gulf, this demand has manifested as aspirational and rare goods, which DarGlobal's co-branded product aims to deliver.
• The Gulf is ready to be treated as one ecosystem of gateway cities, Chaar said.