News Summary

• Threads is introducing a new “disappearing posts” feature that will allow the app’s over 400 million monthly users to share their thoughts and engage in conversations that are automatically archived after 24 hours.
• The option, dubbed “ghost posts,” launches on Monday for Threads users worldwide.
• Other users on both desktop and mobile devices can reply to the post, but these responses are sent directly to the poster's DMs (direct messages) This is not the first time a text-first social network has tried ephemeral posts.
• Twitter experimented with this form of sharing back in 2020 with Fleets, which appeared as disappearing Stories.
• However, the company pulled the feature the following year, citing a lack of adoption.