News Summary

• In HubSpot's 2025 State of Sales report, nearly 28% of salespeople identified making more effective use of sales enablement content as a focus area for the year ahead.
• Buyers arrive at sales conversations more informed than ever.
• Social media has moved from a brand-building channel to a lead generation engine.
• The best moment to pitch an upsell is right after you’ve helped a client hit their goals, when trust is high and the results speak for themselves.
• Three of the top five strategies for driving upsells center on proving value.