California bans loud ads on streaming platforms, to go into effect next July

Image for article California bans loud ads on streaming platforms, to go into effect next July
News Source : Celebitchy.com

News Summary

  • California legislators recently passed a law that bans commercials from being louder than the movie/TV show being streamed.
  • Gov.
  • Gavin Newsom signed the bill, SB 576, that had been shepherded by Sen. Thomas Umberg (D-Santa Ana) The law asks streaming services to follow the Federal Communications Commission’s Commercial Advertisement Loudness Mitigation (CALM) Act, which went in to effect in 2012 for linear TV and radio but does not currently apply to streamers.
My mother will never give up cable and switch to streamingonly, because of her deep and abiding love of fastforwarding through commercials on shows shes recorded on her DVR. Its her remotewielding [+4035 chars]

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