News Summary

• Oura’s fastest-growing user segment isn’t tech billionaires or wellness-obsessed execs.
• The 13-year-old Finnish health tech company essentially invented the smart ring category and turned it into a billion-dollar business.
• Samsung with its Galaxy Ring, Ultrahuman with its no-subscription pitch, and Whoop with its athletic performance mystique.
• Each one promises to take a bite out of Oura's lead.
• The question is whether it can maintain that lead as the wearables market splinters across demographics and use cases.