EXCLUSIVE Eva Longoria, Helen Mirren and Aja Naomi King on the Meaning of Worth and Honoring Women

Image for article EXCLUSIVE Eva Longoria, Helen Mirren and Aja Naomi King on the Meaning of Worth and Honoring Women
News Source : TODAY

News Summary

  • Eva Longoria, Helen Mirren and Aja Naomi King talk power, purpose and philanthropy.
  • Women of Worth is L'Oréal Paris' annual signature philanthropic initiative.
  • In 1971, copywriter Ilon Specht coined the brand's famous "worth it" phrase.
  • Longoria: "It’s nice to tell these ladies, ‘You are worth it and you are a woman of worth,’” Longoria is celebrating her 20th year as a brand ambassador.
For years, Eva Longoria, Helen Mirren and Aja Naomi King have made an effort to uplift and empower everyday women. Both on screen and offscreen, they have supported female entrepreneurs, champione [+7130 chars]

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