4 reasons why free TV deserves its own line on the media plan

News Source : The Drum

News Summary

Free ad-supported streaming TV (FAST) is no longer just an add-on channel, but a powerful new space for reach, relevance and trust, say CNN, TalkSport and LG Ad Solutions.
FAST isn’t just ’TV light’ or ’digital plus’ It delivers the reach and presence of TV with the targeting and measurability of digital.
For brands with smaller budgets, that opens up sports and news environments that were once out of reach.

If you have TV and digital on your plan, this is a different space to both theres space for this medium to get a budget as well, because it offers something different, according to Faisal Karmali, vi [+2112 chars]

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