News Summary

• SEO is still relevant, but it's one of the tactics in the new, AI-driven world.
• To be featured in AI search results, you need to shift your focus from individual keywords to understanding entities.
• Your brand's reputation matters now more than ever.
• Getting mentioned in relevant, authoritative media builds your brand's digital authority.
• 2026 will be a tipping point.
• You need a recognizable brand to stay relevant.
• It’s about trust, authenticity, and emotional connection, not just price and features alone.