The Sidemens management firm raises sevenfigure funding

Image for article The Sidemens management firm raises sevenfigure funding
News Source : Music Ally

News Summary

  • Arcade has raised ‘seven-figure’ strategic funding from investment firm Lumina Media.
  • It is the first time Arcade has raised money from an external source.
  • The company is planning to use the funding to expand across Europe, the Middle East and Asia “to help brands become creator-first, access The Sidemen’s unrivalled audience and expand creator IP into new formats and geographies” It is a sign of the serious money being ploughed into the creator economy.
A few years ago wed have described The Sidemen as YouTube stars but that feels reductive now.The UKbased influencers have expanded into music, clothing, food and alcohol, Netflix documentaries and [+1073 chars]

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