AB InBev and Netflix Announce Global Brand Partnership

News Source : Financial Post
News Summary
- Anheuser-Busch InBev will collaborate with Netflix on co-marketing campaigns that will come to life across a variety of Netflix’s most popular global and regional titles.
- The partnership will include consumer activations, title integrations, limited-edition packaging, digital promotions, and more.
- In Mexico, Cerveza Victoria was recently a presenting sponsor for the Canelo vs. Crawford matchup.
- The companies will also collaborate on some of the world's biggest events like the 2027 Women's World Cup on Netflix.
The unprecedented multiyear partnership connects iconic beer brands with Netflix titles and live eventsTHIS CONTENT IS RESERVED FOR SUBSCRIBERS ONLYSubscribe now to read the latest news in your [+6325 chars]