Film studios now want to own their musicand step up the IP game
News Source : Livemint
News Summary
- Film production houses that once sold music rights to labels are now rethinking the strategy.
- Instead of a one-time upfront fee, studios see music as an intellectual property asset that can generate long-term revenue.
- With Maddock Films launching its music label Mad For Mussic, entertainment industry experts say film studios are stepping up their IP game.
- According to the Ficci EY media and entertainment report 2025, digital licensing garnered 62% of music segment revenues spanning music streaming platforms, YouTube, social media platforms and from telecom operators.
Film production houses that once sold music rights to labels are now rethinking the strategy. Instead of a onetime upfront fee, studios see music as an intellectual property (IP) asset that can gene [+3341 chars]
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