Can LinkedIn be turned into a social channel for beauty brands? Vegamour thinks so

News Source : The Drum

News Summary

Vegamour has appointed its first-ever chief LinkedIn advisor, Iryna Kremin.
The hair serum brand is betting that LinkedIn isn’t just for résumés and job posts, but the next growth channel for beauty marketing.
Two-thirds of users say they trust LinkedIn, weekly comments have reached 45m and video views are up 36% year on year.
If Vegamour is right, it could influence how the category develops.
Just as brands once raced to master YouTube tutorials or Instagram grids, the next arena for beauty could be the newsfeed sandwiched between job promotions and thought-leadership posts.

The hair serum brand is betting that LinkedIn isnt just for rsums and job posts, but the next growth channel for beauty marketing.Beauty has conquered TikTok, Instagram and YouTube. But what happen [+3352 chars]

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