News Summary

• Seoul Metropolitan Government announced a record 1.36 million foreign visitors in July, a 23.1% increase compared to July last year.
• According to Trip.com global data, the booking platform saw a 25% spike in flight bookings to South Korea.
• The most substantial growth came from Canada and Australia, with year-on-year increases of more than 50% and 20%, respectively.
• These three curated experiences go beyond surface-level fandom, offering travelers immersive, meaningful ways to connect with the stories they love through cuisine, tradition, and behind-the-scenes access.