News Summary

• This roundup covers who uses Facebook in 2025, what performs, and how it shows up in consumer behavior and creator campaigns.
• According to Statista, as of Q2 2024, it had 3.07 billion monthly active users — nearly 40% of the global population.
• An estimated 90% of social media users worldwide have a Facebook account, and across Meta’s family of apps — including Instagram, Messenger, and WhatsApp — 3.48 billion people log in daily.
• For the average social media user, Facebook is still part of their routine — nearly 19 hours a month.