News Summary

• Filipino queer film Some Nights I Feel Like Walking (SNIFLW) built a marketing campaign that cut through the noise and mobilised audiences.
• Instead of premium invitations, the marketing team used handwritten notes on bus tickets, tissue paper, pad paper and receipts.
• The result was a campaign that audiences and industry peers alike described as both unconventional and effective.
• The film, directed by Petersen Vargas, stars Miguel Odron, Jomari Angeles, Argel Saycon, Tommy Alejandrino and Gold Azeron.