News Summary

• Google search advertisers can now place sponsored product listings across Criteo’s network of retail media supply, consisting of some 200-plus retailers and ecommerce merchants.
• The retailers’ data and the advertisers’ collective demand were both “coveted” by the other, but had no way to link up.
• “We want to do more together to weave retail media into the digital advertising ecosystem,” Sherry Smith, president of Criteos retail media business, said.