TV is far from dead, still the workhorse of Indian advertising
News Source : Livemint
News Summary
- India has about 210 million TV households, which means a 70% penetration among the country's 300 million homes.
- As many as 100 million households have yet to buy their first set.
- Rural audiences now spend 44 minutes more per week on TV than two years ago.
- Gen Z, supposedly the “Netflix generation", is clocking in 51 minutes more weekly viewing.
- Even metros spend close to four hours daily in front of the television.
- But if audiences aren’t abandoning the medium, why are advertisers so eager to do?
Mumbai TV is dying. This is perhaps the most enduring clich in the media and entertainment industry. Yet, the medium persists.In conference rooms and at global festivals, digital evangelists point [+7088 chars]
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