News Summary

• Fevikwik is back with a bang, this time not just fixing the broken, but gluing together India’s wildest ideas.
• The brand, known for its witty one-liners and memorable films like Todo Nahin Jodo, and the iconic fishing spot, has always excelled at making humour its adhesive.
• Ogilvy's new campaign takes that wit into the AI age.
• A dedicated microsite invites users to enter any two objects and watch KwikGPT generate hilarious mashups.