News Summary

• Marketing today is louder, faster and more omnipresent than ever.
• Yet, paradoxically, it has never been more forgettable.
• This is what I call karaoke marketing.
• It hits the notes, but lacks soul.
• It is loud, enthusiastic, often off-key, and most importantly, unoriginal.
• It mimics rather than imagines.
• The worst offenders are often market leaders with heritage, scale, and budgets.
• Yet despite their size, they struggle to gain mindshare.