How To Use Paid Search & Social Ads For Promoting Events via @sejournal, @LisaRocksSEM

News Source : Search Engine Journal

News Summary

Event campaigns are not just regular ads with a date added
They need a dedicated strategy, setup, budget, and audience targeting to succeed
From webinars and product launches to open houses and local promotions, you'll get better results by treating your event like a stand-alone campaign

Paid media offers one of the fastest ways to promote a business event and get the right people to take action.Event campaigns are not just regular ads with a date added. They need a dedicated strat [+6211 chars]

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