LeBron, JayZ, and Tom Brady are headlining the most ambitious event in sports and no, its not about the money

News Source : New York Post
News Summary
- Fanatics Fest is set to take place June 20 to 22 at the Javits Center
- Last year, 72,000 fans attended the inaugural festival
- The company lost $15 million on the three-day celebration, but that’s a rounding error for Fanatics, which is projected to generate $12 billion in revenue in 2026
Fanatics Fest is expected to lose millions again. Michael Rubins not worried.Were still in investment mode, the 52yearold Fanatics CEO said of the celebritypacked sports and culture conventio [+4725 chars]