From Showtime to All the Time
News Source : Adweek
News Summary
- During the pandemic, Cirque went from 40 global shows a year to zero
- Cirque decided to rebuild the brand and expand from only shows to a 360-degree offering
- A post-pandemic brand health survey of Cirque’s global, multigenerational audience showed an unaided awareness of 80%
This post was created in partnership with Cirque du SoleilCirque du Soleils breathtaking performances transcend language, culture, and borders. And now the legendary brand is expanding to weave ins [+3970 chars]
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