Content strategy red flags What B2B marketing teams get wrong and how to coursecorrect

News Source : Hubspot.com

News Summary

Devin Reed is the former head of content at Gong and Clari
He's now working with B2B marketing teams through his company, The Reeder
He says there's no real alignment on who you're talking to, what you're trying to say, or how you're measuring success

I see a lot of marketing teams stuck in the same cycle They believe in content. Theyre creating constantly. But, theyre just not seeing the results they want. Add that the CEO is asking why the comp [+9754 chars]

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