In Grey Gooses Cinematic World, Pleasure Is NonNegotiable

Image for article In Grey Gooses Cinematic World, Pleasure Is NonNegotiable
News Source : Adweek

News Summary

  • The Bacardi-owned vodka brand urges people to savor the moment in its debut work from recently appointed agency BBH USA
  • This is also its first international campaign under the helm of Aleco Azqueta, who became vice-president of global marketing in September
  • The spot features Oscar-winning actress Zoe Saldaña sneaking through the fictional Grey Goose Hotel
Step inside the Grey Goose Hotel, where pleasure is always a top priority. The Bacardiowned vodka brand urges people to savor the moment in its debut work from recently appointed agency BBH.The g [+2263 chars]

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