Zee Entertainment Partners With Bullet for Indian MicroDrama App

Image for article Zee Entertainment Partners With Bullet for Indian MicroDrama App
News Source : Variety

News Summary

  • Zee Entertainment Enterprises is betting big on micro-dramas as the next frontier in Indian digital entertainment
  • The Mumbai-based media giant will invest in and acquire a stake in Bullet, which has been co-founded by serial entrepreneurs Azim Lalani and Saurabh Kushwah
  • Bullet is designed around short-duration vertical format episodes
Zee Entertainment Enterprises is betting big on microdramas as the next frontier in Indian digital entertainment, revealing a strategic equity partnership with startup Bullet to launch a microdrama [+3186 chars]

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