PopTarts, CheezIt, and Snoop Dogg Keep It Weird During College Bowl Season

Image for article PopTarts, CheezIt, and Snoop Dogg Keep It Weird During College Bowl Season
News Source : Adweek

News Summary

  • There are 47 bowl games that comprise college football bowl season in 2024-25
  • That’s up from 39 at the end of the 2014-15 college football season and just 28 two decades ago
  • According to television data firm EDO, all college bowl games last year were an average of 33% more effective in connecting consumers with ads
For brands sponsoring college bowl games, its no longer enough to turn your cheese cracker into a mascot or burn your toasterpastry mascot alive and have teams eat it in front of fans You need to b [+12096 chars]

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