Starbucks hires its firstever China chief growth officer as it battles fierce local competition

Image for article Starbucks hires its firstever China chief growth officer as it battles fierce local competition
News Source : Yahoo Entertainment

News Summary

  • Starbucks China has hired Tony Yang as its first-ever chief growth officer
  • Yang joins the U
  • S
  • coffee company after a stint as the head of user development at Jiyue Auto
  • He will try to build new partnerships with entertainment brands and figures from pop culture to revive sales
Starbucks is creating an entirely new position to fix its China problem. For years, the U.S. coffee chain enjoyed success as Chinese consumers, optimistic about Chinas economic prospects, flocked to [+2431 chars]

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