News Summary

• “There’s so much effort into posting these videos,” he said.can we bffr about end of year recap videosThose who did create videos, such as India Daykin, a brand manager in Vancouver, said that they did so mostly as a way to engage in a bit of nostalgia..
• “I feel like Instagram should give you a year in review like Spotify does,” he said.Others avoided posting their recap content on social media altogether, instead choosing to share highlights from the past year in person with family or a select group of friends..
• Snapchat is incentivizing recap video creation by prompting users to create TikTok-like 2023 recap videos for the app.Best year ever!.
• CapCut, a video editing platform owned by ByteDance, provides easily replicable video creation formats that can be directly posted to TikTok, including several 2023 recap templates.“CapCut templates make it easier to create this content, period,” said Rachel Greenspan, a social media strategist in New York..
• Julia Metraux, a journalist in San Francisco said that she created a recap video only to delete it, worrying that the quality wasn’t up to par.Bryant Rodriguez, a content strategist in Southern California also said he also felt overwhelmed by the trend..
• “I think with such lows [in 2023], even just surviving gives a bit of nostalgia,” Metraux said.As the format grows in popularity, meme pages have also begun to create recap videos focused on more outward facing world events..