News Summary

• As AI makes execution faster, cheaper, and increasingly automated, creative professionals are facing a new reality: Being good at the work is no longer enough.
• In this episode, Jacob Cass and Matt Davies sit down with David C.
• Baker, author of The Business of Expertise and one of the leading voices on positioning, specialization, and advisory businesses.
• This conversation is for designers, strategists, consultants, and creative entrepreneurs who want to move beyond being seen as a pair of hands and become trusted experts.