Hiding In Plain Sight Top Execs On Unlocking The Value In Legacy IP

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News Source : Deadline

News Summary

  • ACF Investment Bank and Deadline brought together top execs and creatives to discuss how classic IP can be an engine for new global hits.
  • A roundtable on the ACF yacht entitled Hiding in Plain Sight: The Untapped Value of Legacy IP gathered franchise creators, rights holders, buyers, analysts and tech experts to break down how classic content can be reactivated.
  • The message was that legacy IP has more than just nostalgia value; it can bring an audience, provide valuable data and be an asset that can generate revenue.

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